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Bayo apologizes for ad campaign “What’s your mix?”

After receiving negative comments with its Bayo ad campaign, the local clothing line issued an apology.

Bayo’s VP for Product Research and Development, Lyn Agustin reads the company’s official statement:

“We at BAYO, deeply apologize for the message our campaign—‘What’s Your Mix?’—has unintentionally conveyed. We would like to express our regrets to those who have been offended or felt discriminated against.

“Our company and our partners have always taken pride in being pro-Filipino as we continue to celebrate our uniqueness and achievements. We believe that being a Filipino will always make you 100% beautiful. It is unfortunate that this message got lost along the way.

“We thank everyone who has shown support for our thrust of promoting Filipino beauty, talent, and creativity.”

The photos of models with their percentage of heritage was also taken down from Bayo’s official website.

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